On Instagram, Facebook, or TikTok, a still image often goes unnoticed, whereas a short video stops the scroll and helps people understand your business in a few seconds. For a restaurant, boutique, beauty salon, or artisan, filming, editing, and publishing regularly isn't always easy. Here are some easy-to-create short video ideas, what they cost, and how to prepare.
Why choose a short video over a photo?
Social media platforms prioritize vertical video: Reels on Instagram and Facebook, TikTok videos, Shorts on YouTube. A 10 to 20-second video shows more than a photo: the atmosphere of a dining room, an artisan at work, the texture of a product. It also works great at the top of your website, where an animated loop makes the page feel more alive as soon as visitors arrive.
The good news: an effective video doesn't need to be long or filmed by a full crew. Above all, it needs an engaging hook in the first second, a single core message, and a fast pace.
Six video ideas for your business
1. Animated logo
Your logo brought to life with motion and custom sound, placed at the opening or end of all your videos. It forms the foundation of a consistent video presence.
2. Rotating product showcase
A flagship product presented in 3D with a slow rotation and studio shots: ideal for a boutique, cosmetics brand, or creator.
3. Venue atmosphere
For a restaurant, hotel, or caterer: a short loop showcasing lighting, set tables, or a steaming dish. Perfect for the top of a website or a story.
4. Natural-style product ad
An authentic-looking video, similar to user-generated content, built around your actual product with a voiceover (or your own voice) and captions. This is what's known as a UGC ad.
5. Current special offer
An animated video featuring text and numbers: a new menu, a promotion, or an upcoming event. Easily adaptable for every season.
6. Behind the scenes
Your craftsmanship filmed on your phone by yourself, edited with subtitles and royalty-free music: nothing builds a stronger connection with your customers.
How much does it cost?
At IA&Pixels, prices are transparent and fixed:
- Animated logo: 149 €, 5 to 8 seconds, in 16:9 and 9:16, delivered in 5 days.
- Animated ad: 349 €, 15 to 20 seconds, delivered in 7 days.
- 3D Product: 449 €, 10 to 15 seconds, modeled from your photos, delivered in 10 days.
- UGC ad: from 99 € per video, or 279 € for three to test multiple hooks.
Music and sound effects are custom-created for your video: you can publish it anywhere, including paid ads, without copyright issues. Two rounds of revisions are included.
What you need to prepare
- Your high-quality logo (ideally SVG, PDF, or transparent PNG), along with your brand colors and fonts if you have them.
- For a product: 3 to 5 sharp photos from multiple angles against a simple background.
- The message you want to convey in one sentence: "new autumn menu", "free delivery this month", etc.
- Where the video will be published: social media (vertical 9:16 format) or website and YouTube (horizontal 16:9 format).
Frequently asked questions
Do I need to schedule a video shoot?
No, not for an animated logo, an animated ad, or a 3D product video: everything is created from your files and photos. For a behind-the-scenes video, a few clips filmed with your phone are all you need.
Can I use the video on my website and for ads?
Yes. Once payment is complete, you are free to use it to promote your business across all channels with no time limits.
Do you work with businesses in Nantes and the surrounding area?
Yes, IA&Pixels is based in Carquefou, near Nantes, and also works throughout France. Everything is done simply via email: you send your files, and we send you a first draft.
How long does it take?
5 days for an animated logo, 7 days for an animated ad, and 10 days for a 3D product video, starting from when we receive your files. An express option allows you to receive the first draft within 72 hours.