Studio, actors, set, lighting, editing: a classic product video requires serious organization and a significant budget. For a small brand or online shop that wants to publish regularly, there is now another way: creating the video from simple product photos with the help of artificial intelligence. Here is how it works, what you can expect from it, and its limitations.
The principle: starting from your photos, not a shoot
You provide photos of your product and, if you wish, the link to its page. The product is cut out, then integrated into custom-created scenes: a set, lighting, a camera movement. Voiceover, music, and subtitles complete the video. The result is a ready-to-air ad, in vertical for networks or horizontal for a website.
The delicate point is the product itself: an AI tends to reinvent a label or distort a bottle. That is why the label and logo must be checked in every shot, image by image, and corrected by hand if necessary. A product that changes shape from one shot to the next immediately makes the viewer lose interest.
The steps
1. The brief
The product, the target audience, and the objective: building awareness, selling an offer, preparing an advertising campaign. You can also provide a pre-written script.
2. The script and hooks
The first few seconds decide whether the video is watched. We therefore write several openings for the same video, in order to test the one that retains the most in a campaign.
3. Production
Images, movement, voice, and editing. The voice can be a voiceover, or your own voice recorded with your phone's voice recorder: this is often the most convincing.
4. Control and delivery
Every shot is checked: text, proportions, distortions. You receive the video in 9:16 and 16:9, with retouches included.
What you can do, and what is best to avoid
This type of video works very well for beauty and skincare products, fashion, home decor, food, accessories, or connected objects: demonstration, animated packshot, lifestyle atmosphere, tutorial. It is less suited for a product whose precise handling must be shown in real life, such as assembling a complex piece of furniture: in this case, a few real shots filmed on a phone are combined with the created shots.
Finally, transparency is mandatory: an ad containing images created or retouched by AI must state so. In France, the labels « Publicité » ("Advertisement") and « Image virtuelle » ("Virtual image") apply, and social media platforms also require activating their "AI content" label.
How much does it cost?
At IA&Pixels, a UGC ad costs 99 €. The pack of 3 videos at 279 € allows you to test several angles, and the Growth pack of 10 videos at 790 € fuels regular campaigns. For a 3D studio rendering, the 3D product is 449 €. Prices are net, VAT is not applicable.
Frequently asked questions
Does my real product appear in the video?
Yes, that is actually the principle: we start from your photos and the label is checked in every shot. The product is never reinvented.
What photos need to be sent?
3 to 5 sharp photos, from multiple angles, well-lit, against a simple background. A photo taken on a phone near a window is often enough.
Can I use my own voice?
Yes. You record your text using a voice recorder in a quiet room; the audio is cleaned up and the video is synced to your rhythm. The recording is used solely for your video and is deleted after delivery.
Must it be stated that the video is created with AI?
Yes. We integrate the necessary legal labels and show you how to activate the AI label on each social network.